Over the years, Yatsen Group has successively provided free makeup training courses for women in various professions including nurses, journalists and police officers, helping over 150 women to learn and enrich their knowledge about beauty, and become more confident in their work and life, thus continuing to unleash the value of Yatsen's belives.

In August 2024, Perfect Diary joined hands with Rangbala Intangible Cultural Heritage Institute to establish the first non-profitable make-up studio at an altitude of 3,500 meters, helping local women in Rangtang County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, to master make-up skills, start their own businesses, harvest more income and enhance self-worth.

 

"Create A Beautiful Life with Beauty Makeup" Branch Program

Since 2021, Yatsen Group and the China Women's Development Foundation have been jointly launching the "Create A Beautiful Life with Beauty Makeup" Program. By innovatively enabling disadvantagede women to master professional beauty skills, this program supports their entrepreneurship and employment in the field of beauty.

Since the launch of the program, Yatsen has conducted nine training sessions in Sichuan, Guangdong and Guizhou provinces, helping 362 women to complete professional makeup training and successfully finish the program, with a pass rate of over 90% for the assessments for special skills certificates.

 

"Create A Beautiful Life with Beauty Makeup" Program

Perfect Diary's offline stores provide free makeup training and makeup transformation for ordinary women, like school students, disabled people and other groups, and has served more than 480,000 customers across China.

Free Makeup Transformation Service for the Ordinary